I’ve been listening to Walter Isaacson’s biography of Steve Jobs. This book should be required reading in every business school, by every student of humanities, and every person studying computer sciences. I’m near the end of the story and I’ve been struggling to reconcile the dycotomy of how Steve Jobs was able to drive the development of very complex things, while at the same time embodying and insisting on simplicity.

After a great deal of consideration, here’s my take…

It’s not about removing the complexity. It’s about putting the complexity in the right place.

Those of us who work to create great things find ourselves in a constant struggle between simplicity and complexity. However, this struggle is an illusion. True simplicity is a manifestation of complexity.